The world of Search Engine Optimisation (SEO) is forever changing. With these constant changes in algorithms, new trends, tactics and ever-evolving technology; keeping up-to-date with SEO can sometimes be a little difficult. But not to worry, we here at CBmarketing aim to make that a little easier for you; with bi-weekly SEO news, tips and updates all sorted into this one blog post.
It is coming up to the end of 2020. With just a month left it will be exciting to see what the end of this year and the new year will hold for the world of Search Engine Optimisation.
In this bulletin, we get into Instagram’s updated search bar and it’s functions; Google’s newly located disavow tool, Google backlink updates, image pack rankings as well as in depth guides on tier 1 and 2 Private Blog Networks and what causes rank volatility amongst the Google search rankings.
There is no denying that Instagram is one of the biggest social media platforms out there today. With its use of hashtags and keywords, it is baffling that only now are we able to finally find content by searching for keywords with their newly upgraded search functionality. But later is better than never I suppose and it’s still a very nice addition, nonetheless.
Google Search Console is always getting updates, especially after closing the “old” search console. To make sure you don’t lose track of where the disavow link tool is located; the new location for the disavow tool is: https://search.google.com/search-console/disavow-links. The old link and location of the tool still works, but I would imagine that sooner or later; Google will redirect the old link to the new link anyway.
With recent link algorithm changes, people are asking how backlinks are affecting their websites and how Google is interpreting these backlinks. But overall; backlinks continue to make an impact on websites and their rankings despite some changes.
Volatile rankings is perhaps one of the more frustrating things to deal with when working with SEO. But what exactly causes this volatile behaviour? Is it an unstable SERP from not having the right content? Is it something caused by Google itself? A nice detailed read on rank stability studies is above.
Image Packs in Google Web Search – A reason you might be seeing high impressions and rankings in GSC but insanely low click-through rate (CTR)
High position ranking and yet strangely an extremely low click through rate? It could just be the image pack ranking in the SERPs or it could be the image ranking in a knowledge panel. This article does a great job of exploring this situation in much greater and clear detail, as well as helping to explain how image pack rankings work.
As you probably know; Private Blog Networks (PBNs) can be a fast way to get your website ranked, but also penalised too. Between Tier 1 and Tier 2 PBNs, which is better for your site? What are the differences, and which should you be using for certain situations? This guide is a great breakdown of Tier 1 and Tier 2 PBNs, as it goes into detail of each and when to use either one.
We will see you in 2 weeks for another round up of the latest SEO Industry news.
All the best Chris