It’s almost Christmas! We at CBMarketing hope everyone is busy staying productive and are ready for the year’s end. Whilst a lot of people are coming close to getting into the merry festive moods, the world of digital marketing and search engine optimisation never sleeps.

So, here’s your bi-weekly SEO news bulletin to keep helpful information nicely rounded up for your convenience.

google bot crawler

Google recently launched a brand new version of the Search Console Crawl stats report. The newly revamped version will help website owners better understand how Googlebot crawls their sites. This link here does a fantastic job of presenting you with all the latest updates and how what you can look forward to, with the latest update.

Some of the new features include:

  • Show total number of requests grouped by response code, crawled file type, crawl purpose and Googlebot type
  • Detailed information on host status
  • URL examples to show where in your site requests occurred
  • Comprehensive summary for properties with multiple hosts and support for domain properties

Infact; people are already finding it very useful:

Google Maps gets an update focused on Google My Business. This update focuses on allowing consumers and customers to message businesses in more ways as well as allow business owners registered on Google to see more local maps insights and analytics in order to help them understand how customers are finding their business on Google.

This update also allows for customers to message with businesses via Google posts. This will definitely be interesting to see how well these new messaging features will perform.

Ever wondered what type of blog posts are the best “kind” for your website? This article does a nice job on showing you the best types and categories of blogs you can add to your website and what kind of traffic it will help attract. The tldr version is as follows; the best categories are:

  • How tos, tutorials and quick guides
  • List articles
  • Case studies
  • Predictions and trends
  • Detailed ultimate guides
  • Interviews
  • Infographics

Seven most popular types of blog posts guaranteed to boost traffic

Had to include this due to last week’s article on Instagram. We all know that Social Media is huge when it comes to digital marketing and advertising. But how and why exactly is social media the fuel to boost your online businesses? Why is it such a boon to someones eCommerce business?

Too long, didn’t read? Social Media platforms have extreme awareness, targeting capabilities and are a very powerful driver of sales due to all the tools and fine tuning that can be done.

Why social media is the fuel to boost your eCommerce business

Covid, the pandemic and the lockdown has just made this whole year a nightmare. Marketing, SEO and just about everything has been affected. So, what adaptations have businesses had to do this year? What adjustments were needed to be made to keep up with sales and performance? Here’s a well written opinionated article regarding “mistakes that are being made with COVID-era budgets)