Happy New Year to everybody reading this! 2020 has been a rough year but we all look forward to putting all of that behind us as we look towards a brand new year. Let us pray that 2021 will be kinder to us all compared to 2020. So, let’s get on with our very first SEO news bulletin of the new year, right here on the 6th of January.
What do you know about Google Discover? Not much? Great! Because Michal Pecánek of ahrefs has brought us a fantastic guide on how to get the best out of Google Discover. But before you dive into this guide by Michal, let me give you a brief description of what Google Discover actually is (for those that have no clue). As well all know, social media has an insanely large influence over the digital space, and Google aims to give you the social media “feel” with a personalised mobile feed based on your online activity. How cool is that? Basically a “a social network than a search engine”, as Michal would put it.
You can read this great guide here at ahrefs: https://ahrefs.com/blog/google-discover/
Okay, in case everyone had been very busy over the past couple of weeks during the winter holidays and New Year break, let’s give ourselves a quick reminder on Google’s latest December Core update. You may recall that at the beginning of December; Google announced that an update would be rolling out starting on the 4th December and it would continue to roll out for a week or two, as per usual.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020
Here’s a recap and summary by SEOblog, discussing and bullet pointing some important things to take note of. And in case you wanted advice from Google themselves for the latest update, you can find that by clicking here. Though, their “advice” is the usual same advice and information that they usually give out whenever an update comes out. But hey, might be useful to those that are reading.
When you’re as big as Google, it’s essentially impossible to steer your ship away from hot waters. In fact, it seems like it’s almost a yearly occurrence for Google. Their latest….scandal? Or whatever you want to call it happened just recently within the past year with the US Department of Justice (DOJ). Three USA states are attempting to sue Google, as well as the US DOJ has built up a case called the “antitrust” case against Google.
The general gist of the case is this: It basically claims that Google has used anti-competitive tactics to try and protect their monopoly over the general search space as well as employing tactics to prevent rival search engines from getting ever getting a foothold. For those that want to read more about this, you can find in-depth articles here and here.
And what better way to end the first article of January 2021, than to show you guys a great read on “What a chaotic digital media landscape means for advertisers as 2020 end“. I know it’s a little past the end of 2020 now, but it’s still a interesting article to read and it lets us reflect on the previous year; as it not only talks about how digital marketing is towards the end of 2020, but what you can be expecting going into 2021 also.
And that’s it! A fun start to 2021. Stay tuned for the next SEO News Bulletin. Have a great New Year and hope January is a great start to all the readers out there.