SEO is always working. The algorithm and everything around SEO is constantly changing and updating. With that, the amount of news can sometimes either be overwhelming or sometimes it can just be difficult to filter out what which news is interesting and is usable information. Luckily, we do that here for you! Here at our SEO News Bulletin, where we periodically round up SEO news you can use.
Just in case you happened to miss the previous SEO News Bulletin, you can find it here. Now, lets get to it!
If you recall, Google announce a while back that they plan to iron out all third party cookies from 2022 onwards. But what does that exactly mean, how will it affect digital marketers after the fact and what can they prepare and/or look forward to.
Searchenginewatch does a good job at summarizes all of the above points in their article; The Search Dilemma.
Earlier this month, Google announced a new search algorithm that they are calling the product reviews update. According to a spokesperson, the new search algorithm is supposed to: This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of product.”
Sounds pretty cool, so what can we come to expect from it? Read more details about it here.
Have you seen the latest English Google SEO office-hours hangout? The latest one was released on Youtube on March 26th 2021, and they get into some pretty interesting stuff. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
A great video to have on in the background as you get about doing your own SEO work. New information is always ready to be found (even if you’re only listening to it in the background).
Also on that note; Google also has their own podcast for those that are interested. Called: Search Off the Record. Here’s a description on what they are usually about: Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.
I remember when I first started getting into SEO. Learning that even the small details and basics such as the importance of headers (h1, h2, h3 etc) and other tiny things that I would never give a second glance at, meant so much in the world of search engine optimisation. Search algorithms are the ones that decide on which headlines, headers and titles the masses get to see! So, of course they would be greatly important.
So, what is the most ideal title length? Should numbers and other things be used when writing headers, headlines and titles? Read all about it here at buzzsumo.com
Of course, you can never stop learning. And you know me, I always like to share some sort of guide in these SEO News Bulletin round ups. Just as SEO and all things related to digital marketing is always evolving, so should you! Ahrefs published this awesome link-building article/blog that does a great job at teaching (or reminding!) you the ins and outs of link building, why it is important and how to get the best out of it.
It is quite extensive too, with the article blog spanning several “chapters”, each one dedicated to a certain topic regarding link building. Ready to get learning? You can find that article here.