Another day, another SEO News Bulletin by CBMarketing! As we all know; the world of technology never sleeps and it’s even more true when it comes to search engine optimisation. Like most things in the online space, frequent updates and news means that we all have to keep up and adapt. And the best way to do that is to get all the most important and most interesting SEO related news articles here with us. Let’s get to it!

In case you missed the last SEO New Bulletin, click here.

We recently just published an article discussing how other platforms besides Google rank their search results. To continue on that topic, here is an article extending on the points we discussed regarding Youtube. This article does a great job at explaining the finer details of video user retention, as well as some additional things that go into ranking a Youtube video.

If you want to explore Youtube information further, be sure to check out their official blog page. That’s right, Youtube actually has an official blog page (you’d be surprised at just how many people didn’t know that existed) and you’ll be able to find lots of quality blog posts that will answer questions you might have about their algorithm or anything else for that matter.

Continuing with other platforms besides Google, Facebook recently announced new “business connection” and “click-to-message expansion” tools for business pages and it’s quite extensive.

Basically, Facebook is the parent organization of online instant messaging apps: WhatsApp. Whilst most online businesses that have and use Facebook business pages typically do all their online chatting via Facebook Messenger, there is no denying that WhatsApp is a very popular messaging app. In fact, WhatsApp boasts over 2 billion users. So you’d think that Facebook would find a way to expand and integrate WhatsApp with Facebook businesses. Well, the time has come!

WhatsApp Facebook business chat

There’s a lot that’s coming but here’s a basic breakdown. Facebook is linking all platforms that are under their umbrella (Instagram, WhatsApp, Messenger), so that businesses can have a much easier time following conversations that may pop up in the different platforms/apps. Facebook plans to automate all of this by having their AI determine where your conversation with a customer will most likely happen (this will depend on user statistics) and set you up from there.

Pretty neat right. For those that want to dive deeper into what’s new with Facebook, you can read this article by SocialMediaToday:

Not too long ago, Google confirmed how they go about generating titles of search listing results. We’ve had decent information over the years, but with their recent confirmation; we now know for sure.

Basically; Google now is confirmed to be using the HTML title tags 80% of the time when generating titles. The difference before was that it would generally prefer to use the query typed by users to generate the title, but now it has swapped around. For more detail on the subject, check out this article by searchengineland below.

Google confirms it changed how it creates titles for search result listings

AI is on the rise! Well, it has been on the rise for some years now, but the trend incline doesn’t seem to be slowing down. And Google has finally started to properly incorporate AI into their algorithms with their latest MUM update, first activated in June of this year. What is it exactly?

MUM stands for Multitask Unified Model. And this update to the algorithm aims to improve online search capabilities by tearing down language barriers and cut down multiple search queries in order to help users faster reach whatever it is they are searching for. This is different from Google’s last year’s update; the BERT update.


Those that want to find out more on what MUM is bringing to our online searches as well as the finer details of this update, searchenginewatch does a terrific breakdown on this topic.