The online world of SEO is constantly changing. And that means that keeping up with Search Engine Optimization can be difficult at times, given the ever constant changes in algorithms, new trends, tactics, and ever-changing technology. But don’t worry; we’ve compiled a list of bi-weekly SEO news, tips, and updates for you; here at CBmarketing. So, buckle in, catch up and enjoy!
As we all know, in this day and age you can’t really have an enticing website or webpage without images and/or video files to spruce up the page. In fact, just about every kind of media file is important. But it isn’t just about finding a nice photo/image and/or video to compliment your page, but it’s also about the load efficiency of your media files.
It is very important that you optimise all your media files on your website. As optimising your images and videos will help to ensure that visitors have a better user experience. Even though most people probably already know this, they may not know the best ways to go about optimising their website.
So here’s some optimisation tips from Google, courtesy of searchenginejournal.com.
You may or may not have heard, but recently a Digital Millennium Copyright Act (DMCA) request has removed Moz from Googles search index. Now, why is that a big deal and why should you care?
Well basically, pretty much anybody can submit a DMCA notice and go for a takedown. Generally, it isn’t a big concern as all DMCA submissions have to go through an extensive review. Yet, Moz, arguably one of the biggest SEO and Digital Marketing companies on the internet right now, had their homepage (as well as 8 other pages) removed from the Google Search Index via DMCA takedown.
Google did make a statement about the situation and will most likely reverse the effect of the DMCA takedown, but it does set somewhat of a scary precedence for all website owners out there:
“Our DMCA removals process aims to strike a balance between making it easy and efficient for rightsholders to report infringing content while also protecting open access to information. If we find that pages have been removed from our results in error, we reinstate them, which we did in this case. Our transparency efforts are designed to help third parties identify these types of issues, and when they come to light, we take action. We’re looking at ways we can improve our systems and processes to prevent these types of errors in the future.”
For those that want to read a little more into the situation and details, searchengineland.com has provided a nice short article about it all.
Plenty of tips and guides out there on how to best rank your pages. But what about avoiding SEO penalties? And why do we even get SEO penalties in the first place?
The Search Engine Optimisation industry seems to always constantly under updates and algorithm changes. And when big or certain update/changes happen, things that used to work in the past regarding SEO, may no longer work or not be as efficient. And in some cases, incur penalties. So here are some tips and tricks for those that are looking to mitigate SEO penalties on their website; courtesy of searchenginewatch.com
On March 31st 2022, Google had announced the launch of Retail Search. Time to bring Google quality searches to ecommerce sites and bring about a better user experience and quality to both online merchants as well as empower online shoppers and make their online shopping experience all that much better.
Basically, Google will enable “retail search’. A search that will allow ecommerce sites to utilize Googles Search Engine and thus have search results be as accurate and as relevant as searches on Google it self. This aims to fix session abandonment issues. As online surveys have shown that over 90% of online shoppers will abandon a session due to irrelevant results for their searches. Sounds about right, I know I’ve abandoned online shopping sessions due to poor searches within a ecommerce site.
For those that want to read more regarding Google’s latest Retail Search announcement, you can find more details in the article written by seoblog.com here.