Not every business struggles to convert for the same reason. Companies of different sizes and in different niches will have unique challenges. When converting visitors, there is not a one-size-fits-all approach.
Here at CBMarketing, we offer data-driven tactics to drive up your conversion rates. Our advanced process leaves no room for guesswork. Rather than trying out different techniques only to watch them fail, we perform extensive testing. We make sure our strategies will generate results before ever implementing any changes to your site.
We start with a full and detailed audit of your site. This step helps us pinpoint initial areas for improvement. From there, we perform further testing to determine which additional changes to make. A couple of examples of these tests include:
• A/B testing: A/B testing involves comparing two versions of a website page or element to see which one does better. We can perform A/B testing for your site on various levels. Sometimes, a company needs to test out different coloured CTA buttons. In other cases, we may need to perform A/B testing to refine entire landing pages.
• Google Analytics reviewing: Google Analytics can give us powerful insight into how your website’s performance. We’ll use it to analyse your website’s traffic flow and signal out any notable drop-off points.
Are you ready to maximise your marketing efforts and reach your full potential? Be sure to choose CBMarketing for conversion optimisation of your business’s site.