September marks the beginning of the 4th quarter. The beginning of the end of the year, if you will.
And like most industries, the online digital space often likes to come out with big news, updates and/or new products towards the end of the year. So much sometimes that it can often feel like you are being flooded with end of the year new releases and information.
Complete information overload. Which sources to read to catch up, is the information reliable and how does it affect the online space. Well, worry not. As this SEO News Bulletin will help consolidate all of that information for you!
Instead of scouring the internet for pieces of information and updates, our SEO news bulletin aims to consolidate the most interesting and relevant SEO related content, and present it here for our readers. Welcome and discover more about all of the latest updates and changes and keep yourself informed with CBmarketing’s SEO News Bulletin.
August 25th Update Finally Finishes Rolling Out on 9th September
The Helpful Content Update has finally finished rolling out. The update, which initially started on the 25th August 2022, is now fully out as of 9th September 2022, according to Google’s official announcement.
To remind readers, the Google Helpful Content Update is a sitewide signal that focuses on targeting websites that have a high amount of content aimed towards search engines first and users second. So, basically if you have lots of content that was written primarily with it being SEO oriented, then you may have been hit.
I’ve included links to more detailed articles down below for those that wish to read more into it. But here’s a short summary of what to do in case you were hit by the update.
If you were affected by the update:
Ask yourself if your content is made primarily to attract visitors from search engines compared to content being made primarily for user reading. If you have too many inserted keywords, or if any of the written sentences seem to not make much sense or seemed auto-generated. If so, you may want to start re-writing your content to better fit user experience. It might take a couple of months or more to recover, but it will better benefit you in the long run.
So, start now and get your websites and content back on track! Focus on achieving better rankings with your original and quality content.
Twitter is testing a new edit button
If you have been using Twitter for some time now, you will know that an edit button currently does not exist and has never existed in the past. Well, all of that is about to change.
Currently, Twitter is doing their own internal testing of an edit button! As it is currently planned, this edit feature will only be available to “Twitter Blue Subscribers”. But once they have finished with their internal testing, users that have access to the edit button will be able to edit any of their tweets, up to 30 minutes after publishing a tweet.
if you see an edited Tweet it’s because we’re testing the edit button
this is happening and you’ll be okay
— Twitter (@Twitter) September 1, 2022
This will make life a lot easier for those that do a lot posting on Twitter, whether it’s personal messages or work-related, having an edit button will prevent any typos or forgotten tags. You’ll be able to correct your post without having to delete and repost! Definitely looking forward to this.
Why Organic SEO may be your best option
As a follow up to the August 25th update; here is an extra guide and some tips on how to make the best of your organic SEO changes. And as we all well know by now, in todays digital age, things are constantly updated and stuff is always everchanging. Google’s algorithm is no exception as we can see from the latest Google Helpful Content update.
This includes the relationship between online platforms and their consumers. So, if you have not yet made any necessarily changes to your sites and platforms, now is a great time. The linked article goes into depth on some organic SEO changes, techniques and tactics that you may (probably should) want to incorporate into your websites and/or platforms.
The article is linked below. But as always; here’s a short summary:
- Frequently Asked Questions (FAQ) is your friend. Proper use of FAQ as well as “People Also Ask” (PAA), will help tremendously with your user interaction and user experience.
- Quality, well-thought articles written for users and readers instead of SEO targeted articles. Google is putting more attention on quality and unique content, now more than ever.
How to easily find out how much traffic a website gets
There are plenty of different methods for you to use when it comes to measuring or finding out how much traffic a particular website gets. You can check your own site’s traffic by simply accessing your Google Analytics.
Finding out about competitors and other sites traffic may not be as easy at first though. And even then, you may now have the same statistics to those sites as you would do with your own analytics. Such as which particular pages of a website attracts the most traffic and visits, or which individual keywords generate the most clicks, etc.
The too long, didn’t read version: The article basically informs you to use SEMRUSH as a tool to do all of your competitor analysis work. And lists four alternatives to SEMRUSH at the bottom: SimilarWeb, Alexa, Ahrefs and Geekwire.
Now of course, Robbie Richards does an amazing job of going into detail of what specific data sets to look out for, and how to analyze the different layers of data in each tool. So, please take a read as it’s a great article to learn from.
And this concludes our 12th September 2022, CBMarketing SEO News Bulletin! Looking to learn more? Browse the rest of our articles and we’ll see you in our next SEO News Bulletin.